John is Founder and Editor-In-Chief of the The Big Issue. He was born into poverty, brought up in care, and has lived through a lot. His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.